Experienced Perspective + Thoughtful Counterpoint
Fractional General Counsel and Project Based Legal Services
for Commercial Real Estate Matters
HOW WE WORK
Two ways to engage. One standard of counsel.
Whether engaging Counterpoint Counsel for a specific transaction or as ongoing outside general counsel,
clients receive the same commitment to practical legal judgment, responsiveness, and business-minded advice.
Commercial Leasing
PROJECT-BASED REPRESENTATION
Serving clients on a project-by-project basis, Counterpoint Counsel handles all types of commercial leasing assignments - term sheet to tenancy.
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New Transactions: letters of intent, term sheets,lease negotiation & documentation
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Post Execution Matters: amendments, renewals, extensions, SNDA's & estoppels
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Transfers & Exits: assignments, subleases, terminations, workouts & general releases
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Specialty Matters: temporary licenses, filming agreements, brokerage, commission & listing agreements
Fractional General Counsel
ONGOING LEGAL SUPPORT
Serving as an extension of your team, Counterpoint Counsel provides ongoing legal support for commercial real estate transactions and day-to-day legal matters - without the
overhead of a full-time legal department.
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Commercial Real Estate Transactions: review and strategic oversight of leases, purchase & sale agreements, financing matters and other significant transactions
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Outside Counsel Management: selection, coordination and oversight of specialized legal counsel
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Risk Management: dispute avoidance and litigation oversight & spend management
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Day-to-Day Legal Support: ongoing commercial real estate legal guidance on matters arise
WHY COUNTERPOINT COUNSEL
Legal issues rarely exist in isolation. Effective representation requires balancing legal exposure with business realities. This guiding principle underlies every Counterpoint Counsel engagement: sound legal guidance that protects our clients’ interests without losing sight of their broader business objectives. We negotiate for results — not for sport.
Cost-Effective
& Flexible
Commercially
Focused Advice
Real Estate
Industry Experience
Scalable
Legal Support
Business-Minded
Decision Making
About Dan Frysh
Dan Frysh is the Founder of Counterpoint Counsel, a boutique legal practice focused on commercial real estate transactions, with an emphasis on commercial leasing. Before expanding his practice to represent commercial tenants, Dan spent nearly two decades representing commercial landlords in lease negotiations involving many of the country's most sophisticated retailers and national brands—experience now leveraged to help both landlords and tenants negotiate from a position of strength while avoiding costly pitfalls and overlooked lease provisions.
Over the course of his career, Dan has handled over $600 million in commercial lease transactions spanning retail, office, industrial, and mixed-use product type.
Dan earned a Bachelor of Science from the USC Marshall School of Business and a Juris Doctor from Benjamin N. Cardozo School of Law. He is a licensed California Real Estate Broker and a member of the State Bar of California.
Representative Lease Matters*
Ralph Lauren • Trader Joe's • CVS • Shake Shack • Vuori • Oliver Peoples • John Varvatos • Vince • Faherty • Gorjana • Skechers • Eagle Rock Brewery • Ted Baker • Nobu • Mr. Chow • Starbucks • 7-Eleven • Pirch • High Times • Clear Channel • Van Wagner • Outfront Media
* Representative matters only. Most matters were handled on behalf of commercial property owners. Inclusion of company names does not imply current representation or endorsement.
Contact Counterpoint
Counsel
Whether you need ongoing legal support or assistance
with a particular project-based engagement, we'd
welcome the opportunity to discuss your objectives
and determine how we can help.
Direct
+(213)841-3719